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Larry Jacobson


Larry Jacobson is President and CEO of Jacobson Equities, a role he stepped into following the passing of his father and founder, Norman Jacobson, in 2012. Prior to his appointment as President and CEO, Larry served as an officer of the company and co-general partner of its various partnerships since the early 1990s.


Under Larry’s leadership, the company expanded its acquisition footprint, paving out a presence in Colorado, Washington, Florida and Texas, after previously operating only in California. He also led the company into new sectors, seeking out strong student housing opportunities to further provide investors with lucrative and diverse investment alternatives. Larry oversees acquisitions, asset management, financing, and capital improvements, to which he has deepened the company’s profound legacy of extensive due diligence and delivering unparalleled service, results, and peace of mind for investors.


Larry possesses an extensive and well-rounded background in real estate. He managed several of Jacobson Equities’ Los Angeles properties while attending law school. He began his professional career as a real estate attorney at Buchalter Nemer Fields and Younger, where he represented a broad array of both institutional and entrepreneurial clients, including developers, owners/operators of commercial real estate, investor groups, and lenders. His legal expertise provides in-depth knowledge of the technical aspects of purchase and sale, leasing, real estate finance, loan workout and restructuring and multi-state leveraged buyouts, giving the company the ability to approach transactions with a well-versed understanding of the legal intricacies that have the potential to make or break a deal.


In addition to real estate experience, Larry served as General Manager and partner in Giant Records prior to its sale to AOL Time Warner and was second in command at Capitol Records. He is the owner of management company World Audience, a Los Angeles based talent management company.


Larry is a licensed real estate broker, CA BRE # 01923090. He completed his undergraduate studies at the University of California, Berkeley and received his law degree from the University of Southern California Gould School of Law.