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Larry Jacobson


Larry Jacobson became the President and CEO of Norman Jacobson Realty Resources, Inc. in 2012 when Norman Jacobson, Larry’s father and founder of NJRR, passed away. Mr. Jacobson rebranded NJRR as Jacobson Equities and expanded the Company’s holdings (previously in California only) to Colorado, Washington, and Texas. Under Mr. Jacobson, the Company also began acquiring student housing, in addition to continuing its focus on conventional multifamily. Previously, Mr. Jacobson had served as an officer of NJRR and co-general partner of limited partnerships, sponsored by NJRR for more than 20 years. Prior to becoming CEO, Mr. Jacobson also served as legal counsel to NJRR and Norman Jacobson.


Formerly, Mr. Jacobson practiced as a real estate attorney at Buchalter Nemer Fields and Younger, a prominent Los Angeles law firm, where he represented a broad array of both institutional and entrepreneurial clientele including developers, owners/operators of commercial real estate, investor groups, and lenders.


Mr. Jacobson has worked with all property types including multifamily, office, retail, golf course, studio, and mixed-use. His legal transactional experience includes purchase and sale, leasing, development, real estate finance, loan workout and restructuring, and multi-state leveraged buyouts.


Mr. Jacobson was General Manager and Partner in Giant Records prior to its sale to AOL Time Warner, and second in command at Capitol Records. He is the owner of management company, World Audience.


Mr. Jacobson is a licensed real estate broker, CABRE # 01923090. Mr. Jacobson did his undergraduate studies at the University of California, Berkeley and received his law degree from the University of Southern California Gould School of Law.